About DAUS

At DAUS The Label, we don’t just make hijabs - we inspire confidence, comfort, and connection through hijab empowerment.

Founded in 2024 by our founder Salsa, DAUS was born out of a desire to give Muslim women more than just beautiful hijabs. We saw a need for pieces that not only elevated modest fashion but also met the real, everyday needs of women who wear their hijab with pride and purpose.

Our signature lightweight modal hijabs, paired with their matching undercaps, are designed with intention and with you in mind; a tighter weave for enhanced opacity, yet breathable enough to feel effortless and easy in any season. This balance of form, function and practicality lies at the heart of every piece we design and create.

But DAUS isn’t just about fabric - it’s about the woman wearing it. Every hijab we design is made with her in mind - someone who values modesty, but also wants ease, style, and quality she can count on.

We’re focused on building lasting hijabi essentials - pieces that support you from day to night, season to season. Our goal is to simplify your wardrobe while celebrating you and your identity, giving you the freedom to wear your hijab with confidence, not compromise.

Feel the DAUS difference for yourself.

A Note from Our Founder

As a Muslim woman myself, I know the power of feeling confident in your hijab. DAUS came to life because I wanted to create pieces that felt comfortable and intentional, whilst simultaneously inspiring you to feel empowered in your hijab.

For me, it’s never just been about selling hijabs. It’s about building a brand that stands with you in every season of life - whether you’re showing up for a job interview, praying in peace, traveling the world, or just being your own, authentic self.

To every woman who’s joined the DAUS journey so far, thank you. And to every woman yet to find us - we can’t wait to meet you.

- Salsa

Find us on our Instagram and Tiktok at @DausTheLabel for more.